1. The ____________ phase of the strategic marketing process usually results in a ______ that directs the marketing actions of an organization.
a. evaluation; annual report
b. evaluation; financial statement
c. implementation; marketing plan
d. planning; marketing plan
e. planning; competitor analysis
2. In BCG's business portfolio analysis,__________________ may need extra cash to finance their own rapid future growth.
a. service quality model
b. social responsibility model
c. market share model
d. foundation model
e. business model