The issue-attention cycle, illustrates the time line from interest-decline and post-problem. Discuss why it takes even the most dedicated sustainability marketers time to respond to these opportunities. Include the following subjects in your response:
-Macro and micromarketing environments
-Eco-efficiency curves
-Which elements may impact the success of a sustainable product introduction? How might these be related to the issue-attention cycle of socio-ecological problems?
-Which consumer market segments are most likely to be among the early adopters?