BACKGROUND INFORMATION
For this milestone, the goal is for you to analyze various operational data from the Phone4U manufacturing plant and use the results of your analysis to make and justify a decision on which phone to produce.
The recommendation will be made in the form of a business case analysis, a common industry tool used to provide business decision recommendations to organizational managers who will ultimately decide if the recommendation is worthwhile. This activity addresses the following Module Outcomes:
Evaluate different supply chain strategies for improving performance and enhancing competitiveness. (C0#2, CO#4, CO#5. CO#6)
Assess the constraints associated with the distribution of goods and services. (C0#4. CO#5. CO#6)
PROMPT
Please review the Process Flow Liao worksheet (provided in the MS Excel file) to ensure you understand each step of the process (the process map is simplified for this project and does not contain all steps in the manufacturing of a phone in Shanghai).
Do not forget to include any assumptions you made during your analysis, as this will be important to decision makers reviewing your documentation. In the first part of the final project, based on the data you received from Zhang Wei. you will complete the following:
1. Raw Data Analysis
2. Value Curve Analysis
3. Purchase Intent Survey Analysis
4. Recommendations: Based on your analysis.
select a phone the company should produce. Justify your decision. Why should the company produce this phone?
TASKS
Your Business Case Analysis (BCA) should include the following:
1. MS Excel file for parts 1-3 of assignment.
2. A 2 to 4 page double-spaced document using 12 pt. Times New Roman font. Use APA formatting. Appropriate tables, charts, and/or graphs should be incorporated into your BCA document.
The MS Excel file is for your data analysis to support your BCA and will include raw and analyzed data. Your BCA should only include analyzed data (no raw data). You will be provided with a MS Excel file with the Process Flow Map worksheet.