Test-market a new consumer product
Problem: If you were to test-market a new consumer product today for worldwide introduction, how would you select test countries for Europe, for Asia, and for Latin America?Just a few sentences for each, please include any references please!
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a. Using 2000 as the base period, construct a leading economic indicator for 2005. b. Interpret your leading index.
Problem: If you were to test-market a new consumer product today for worldwide introduction, how would you select test countries for Europe, for Asia, and for Latin America?
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