Assignment:
Write an essay about a business that you see has an opportunity to reach a business or an organization as a customer. You can either use a real world business or create a business that you want to use. If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer? Select products and/or services you will offer to your customers. Your target customers can be domestic or abroad. You can also use suppliers from other countries. For example, you can order garments from a country in Asia and sell them to a business or an organization in the U.S.
In this essay, describe a business with that opportunity. Explain the strategies you will use to analyze your business and organizational customers and their buying behavior.
The writing you submit must meet the following requirements:
• Tell briefly about your business and your customers
• Be at least two pages in length.
• Identify the main topic/question related to Business and Organizational Customers and Their Buying Behavior
• Use APA style for citing paraphrased and quoted material
Format your paper using APA style.