Ted Booth and Richard Whitehall mention some of the cultural barriers that Smart Design faces in developing products for worldwide use. Identify examples of other barriers the firm might face in international trade.
Describe what you believe would be the best level of involvement for Smart Design to have when doing business in Europe. Remember to take into consideration the European Union.
Smart Design already has a presence in South Korea. How might the firm best approach developing products for the market in India? In China?
Do you believe it is possible to develop truly universal products? Why or why not?