Technological and sociocultural environments


Assignment:

Q1. What aspects of the political and legal environment influence a firm’s decision to enter a foreign market? Why are human rights issues important to firms in their decisions to enter global markets?

Q2. What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Technological and sociocultural environments
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