Return on investment (ROI) and break-even analysis are used by businesses to determine the value of a proposed investment or make decisions about where their money is best spent. Conduct a comparative research of ROI and break-even analysis techniques.
Respond to the following:
To what extent should all or some of these techniques be used to establish a business case?
How should each technique be used to assess specific financial performance benchmarks? Use a specific example to help demonstrate your points.
Give reasons to support your responses.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
Are there any alternatives to consider? What are these alternatives?