Assignment:
Your term project for this class is a 15 page marketing plan for the product or service that was approved in your proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don't forget to use an appropriate amount of references for a paper of this length.
Tax Professional Services Marketing Proposal :
What:
The name of the company that I will be creating a marketing proposal for is "Tax Professional Services". This company is considered a small business mainly servicing individual and small businesses for their professional tax services. This marketing strategy is built on the foundation of my very own business. We offer the following services: Federal & State Income Tax Preparation and Bookkeeping.
Why:
The company presently exists, but I do feel as if we are missing the mark. Tax professional services is a very competitive industry, and it basically comes down to trust and integrity. Most clients will not trust you to prepare their taxes unless you are highly recommended. Some aren't even interested in locally owned tax offices, they would rather use the more common brand name businesses like H&R Block and Jackson Hewitt.
How:
I have been in the tax preparation service business for 5 years and it's time to take the company to a new level. The plan is to go to virtual tax preparation offered to all states within the United States. Presently in my business at least 90% of my clients prefer virtual tax preparation. I plan to build a website that will be user friendly for clients to upload their tax information securely. I will then prepare the returns and email any communication that is necessary throughout preparation. Lastly, clients can sign documents electronically and never have to leave home again to have their taxes prepared.