Taste of the ice cream


Twenty customers are randomly selected and each is given sample of Nut Butter ice cream to taste. The customers rank the taste of the ice cream on a 10-point scale. Each is then given a sample of Chewy Gooey ice cream to taste and rank on a 10-point scale. Based on the 20 customer's rating of each flavor, the research analyst conducting the survey wishes to determine if one flavor is preferred over the other. Which nonparametric test would you use to determine if there is a difference in the ratings?

A. Wald-Wolfowitz test.

B. Wilcoxon signed rank test.

C. Mann-Whitney test.

D. Kruskal-Wallis test.

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