Targeting vulnerable groups such as kids or those with


Targeting vulnerable groups such as kids or those with little education is not only unethical, but detrimental to our society as you have shown. The fact that something is legal, doesn't make it right. Marketers should take the high road when marketing towards vulnerable groups. It is their responsibility in our society to make sure the market they target is better for it. Discuss this statement briefly with examples.

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Operation Management: Targeting vulnerable groups such as kids or those with
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