Targeting to vulnerable consumers


Problem:

Marketing is often criticized for providing products and services that are, e.g., targeted to vulnerable consumers, bad for the environment, not needed, cost too much, socially dysfunctional, or even bad for those who want and use them.

Provide a few examples that prompt these criticisms.

Are there any good examples of marketing having delivered consumer and/or social value that you can name?

Solution Preview :

Prepared by a verified Expert
Marketing Management: Targeting to vulnerable consumers
Reference No:- TGS02028421

Now Priced at $20 (50% Discount)

Recommended (99%)

Rated (4.3/5)