Targeting the millennial generation


Assignment:

Q1. What is LOHAS, and how is it significant to marketers?
Q2. In what ways is corporate social responsibility different from social marketing?
Q3. According to Viktoria de Chevron Villette, Co-Founder of the Millennial 20/20 Summit, which bills itself as the world’s first gathering of brands, businesses, and industry leaders who target the Millennial generation, cause marketing offers enormous opportunities to corporations. How do you see cause marketing developing?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Targeting the millennial generation
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