Problem:
McDonalds will be introducing new product line of health foods and beverages. The menu will consist of all natural food products with no preservatives or chemically processed foods. McDonald's new healthy food menu will also include a line of healthy beverages.
In 350 words explain who will be the targeted market group(s) for a McDonald introduction of their new line. Please also explain why each group will be targeted; explain what geographical location will be targeted for marketing and reason for the selected area. Recognizing the diversity of customers, identify the different market segments and their needs.