Target market prospects and customers


Problem:

Respond to the following:

Companies today have many choices for developing relationships with customers. Companies can choose to utilize direct sales, independent representatives, catalogs, or e-commerce to present their offerings to the target market prospects. Discuss the variety of sales responsibilities and sales jobs (sales force operations) that exist. Provide an analysis of how your own organization (or another organization with which you have familiarity) utilizes sales force operations in reaching their target market prospects and customers.

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Marketing Management: Target market prospects and customers
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