Please help answer question 1 in a substantive way and in 200 words for question 1, and use text and article references/citations.
Please help answer question 2 in a substantive way and in 250 words for question 2, and use text and article references/citations.
Support both responses from articles or outside sources for the answer. References are required. Format citations and references correctly for the support. Responses should have both citation and reference.
Question 1. Discuss values, attitudes, perceptions, and lifestyle, as well as how they relate to purchase behavior.
Question 2. How often should a company review or change its target market and positioning strategies? What factors contribute to a company's decision to change strategies?