Assessment 1:
Case Study:
You have recently been elected as the Health and Safety officer in the Macquarie Institute. You have a new team of employees commencing work who will participate in an initial WHS training session. You are requested to prepare this training session providing information on a range of topics
Task 1:
What information would you present on the following topics and how:
- WHS Legislation
- Codes of Practice
- National Industry Standards
- WHS policies, procedures and programs
Task 2:
What costs, both tangible and intangible would be involved in running these kinds of training courses? What would be the tangible and intangible benefits?
Task 3 :
Identify who you would need to consult with in your work place to effectively identify the training needs of the various different roles. Choose one of these roles and describe what WHS skills, training and equipment they would need in order to complete their job safely. Describe how you would determine that someone in this role lacked these skills or equipments and how you would remedy this.
Task 4:
WHS requires an ongoing commitment by all stakeholders in a workplace. Rules and regulations as well as work place procedures can change rapidly. How do you ensure that the information you provide to your staff members in training sessions and on a daily basis is correct, up to date and readily accessible?
ASSESSMENT 2:
Section 1: Provide information to the workgroup about WHS policies and procedures
Questions:
1. Explain the main objectives of WHS legislation relate to the health, safety and welfare of people?
2. How can you ensure that WHS training is understood and implemented?
3. Why is Incident/accident reporting necessary
4. Write a policy and procedures for two of the following:
• Fire and evacuation
• Health and hygiene practices
• Accident and incidents
• Safe work practices- Manual handling, hazardous substance controls, etc
Section 2 : Implement and monitor participative arrangements for the management of WHS
5. Explain why consultation in the workplace is such an important part of monitoring a safe workplace?
6. Should consultation be two way or just from the top down? Why
7. How would you communicate outcomes of WHS consultation to employees in a workplace?
Section 3 : Implement and monitor the organisation’s procedure for providing WHS
8. Why is WHS training is important part of maintaining a safe workplace?
9. What needs to be considered in a job design investigation? Provide examples.
10. What can be done to ensure individual and job needs are matched as much as possible?
Section 4 : Implement and monitor organisation procedures and legal requirements for identifying hazards, assessing and controlling risks
11. Identify the steps in a risk management approach
12. Explain the process for assessing the risk associated with hazards in the workplace.
13. Describe the Hierarchy of controls: Six ways to deal with hazards or control the risks to health and safety
14. Who should you tell in the workplace when hazards have been identified and a risk control plan is implemented?
Section 5 : Implement and monitor organisation procedures for maintaining WHS records for the team
15. Provide an example for informal and formal WHS reporting of will identify.
16. Describe an effective WHS recording system
Assessment 3:
Part 1. Prepare a presentation
Task Description:
This activity requires you to work in pairs to commence the preparation of two separate presentations. You may deliver the two presentations to the same audience but as specified above, you must vary your delivery strategy and approach in the different presentations.
To complete this task you will need to decide on the topic(s) for your presentations. You may choose a topic that is related to your workplace, your current area of study or a particular area of interest. You must deliver your presentations in your classroom. You should discuss this with your trainer/assessor before you commence preparation of the presentations.
Task 1:
a. Decide on the topics for your presentations and if necessary confirm with your trainer/assessor.
b. Write the intended learning outcomes for your presentations.
c. Develop and document a plan for each of the presentations that relates clearly to your learning outcomes.
d. Decide on the strategies, format and delivery methods you will use for the two different presentations (remember to use a range of strategies, formats and methods).
Task 2:
Write a report that outlines the characteristics of your target group, the location in which your presentations will be delivered and any resources or assistance you will need to deliver the presentations. In your report you should justify your choice of presentation strategies, formats and methods of delivery in terms of the needs of your audience, location and resource requirements.
Part 2. Prepare a presentation:
Task Description:
In this activity you will continue with the preparation of your two presentations. You will be required to decide what aids and material will be required to assist you in your delivery and to enhance audience understanding of key concepts and central ideas. You will be asked to report on the decisions you make during the preparation process.
Task 1:
a. In a short report describe the purpose of your presentations, the format, the central ideas and the key issues that your wish your audience to understand.
b. In the light of your description in 1a above, describe the presentation aids, materials and techniques that your will use. Justify your choice.
Task 2:
Discuss with your presentation partner how you will divide up the presentations and the roles and responsibilities of each person before, during and after presentation delivery. Describe in a short report how you will divide the tasks.
Task 3:
Discuss with your presentation partner how you will evaluate the effectiveness of your presentation. List the types of evaluation methods you could use and select the techniques that you will use. Justify your choice. Document your list and your choice of techniques etc.
Part 3. Deliver a presentation
Task Description:
In this activity you will be required to deliver your presentations. You will be observed whilst during the delivery.
Task 1:
You and your presentation partner will be observed whilst delivering your presentations. Before delivery you should ensure that your presentation will adhere to the criteria below. You should practice your presentations and self assess. You should submit details of your self –assessment (use the criteria as a checklist) and include any gaps or issues that need to be addressed before you are assessed. Your trainer/assessor will use the criteria below to assess your competence in presentation delivery.
a. Explain and discuss desired outcomes of the presentation with the target audience
b. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
c. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
d. Use persuasive communication techniques to secure audience interest
e. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
f. Summarise key concepts and ideas at strategic points to facilitate participant understanding
Task 2:
Deliver your presentations to your class.
Part 4. Deliver a presentation
Task Description:
In this activity you will be required to review the effectiveness of your presentation using evaluation techniques selected in Part A of this project.
Task 1:
a. Implement the techniques you selected in Part A to review the effectiveness of the presentation. You should develop appropriate tools for these techniques. The tools should be submitted and your approach described in a report.
b. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation using the methods and tools you have chosen and developed.
c. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented. Please report all feedback and changes required.
Assessment 4:
Section 1. Prepare a presentation
1. Define the term ‘presentation’ in a workplace situation.
2. Give at least three examples of situations in the workplace in which you might be required to prepare and deliver a presentation.
3. Explain the process that you would follow to plan your presentation.
4. Outline your strategy for writing effective learning outcomes for your presentations.
5. To make sure that your message is clear and relevant, you should decide on a ‘presentation strategy’. Explain what is meant by this term and give at least 3 examples of strategies that might be used.
6. What are some of the different formats that could be used? List at least 5.
7. For the following statements please indicate whether they are correct or incorrect by circling True of False:
a. PowerPoint is the only effective support method for giving presentations. True or False
b. It is essential to use lots of graphs and figures during presentations to make sure people understand the key concepts or ideas. True or False
8. Why is it important to research your target audience as part of the preparation of your presentation?
9. List at least 5 characteristics of your audience that you should consider as you prepare the presentation.
10. Why should you decide on methods of evaluation during the preparation phase?
Section 2. Deliver a presentation
11. What are the benefits of practicing your presentation before the actual event?
12. What should you include during the introduction or your presentation?
13. Explain how presentation aids and materials can assist the target audience in understanding key concepts and central ideas. Give specific examples.
14. Give at least three examples of non-verbal communication that may assist you in monitoring audience interest in your presentation.
15. What is meant by persuasive communication techniques and when should you use them during the presentation?
16. Outline your approach to involving participants during and after the presentation.
17. What is the value of involving the participants and what are some of the disadvantages of doing this?
18. Why is it important presentation?
Section 3. Review the presentation
19. List at least 5 different methods that can be used to evaluate the effectiveness of your presentation.
20. What should you do with the information gathered during the evaluation phase?
Assessment 5:
Part 1. Profile the market
Task Description:
This assessment provides short case studies of segmentation and questions which relate to them.
Task 1:
Read the case study. Write your answers to the questions.
Case Study:
Sno’s Hay and Feed has developed a new method for compressing and vacuum packing Lucerne hay which keeps it fresh for more than three years. The invention has several benefits for the long term storage and use of lucerne hay over traditional methods of baling and storage.
The benefits are:
- reduces transport costs by >75%
- reduces storage costs by >75%
- dramatically extends storage time in hot dry weather
- reduces risk to horse owners and horse breeders of the vagaries of fresh chaff supply
- can be carried in the back seat or boot of a car with no mess
- dramatically reduces the risk to horses of mould in humid weather
- reduces risk to farmers supplying Lucerne to Sno’s business of the vagaries of supply and demand
- lucerne hay itself is a high protein natural feed that is highly suitable for horses that are ‘working’ to keep them in condition with good muscle mass.
The competition for the new product are:
a) traditionally baled Lucerne hay which takes eight times that space and becomes dry and dusty over a period of a year
b) compressed lucerne hay with additives which subject the product to mildew attack
c) pelleted compressed lucerne hay which becomes dry and dusty if not used quickly
d) grain fed which is much more expensive but higher in protein content.
Sno conducted a market survey by:
- sending emails to the secretaries or presidents of horse clubs and horse associations asking for his survey to be forwarded on to members
- collecting survey data at agricultural shows using an opt-in website.
Sno identified the following segments:
- people who attend country horse shows and gymkhanas (horse events) and need to take horse feed with them but usually do not have a lot of room in the horse float to put bales of Lucerne
- people who muster cattle on horseback over hundreds of kilometres in Western Queensland, and the Northern Territory and need to take feed for their horses with them to last two weeks or more for their horses
- people who transport live sheep and cattle to overseas markets by ship and need to carry feed with them
- retail stores in rural and semi-rural areas which sell feed and other products for livestock
- local community people who can pick up supplies direct from the farm
- all people who feed horses during winter when fresh lucerne hay is available as lucerne does not grow during winter
- gardeners using Lucerne as mulch.
Sno identified his market as horse owners and retail suppliers of horse products. Sno determined the total market to be worth $300M by accessing a census on horse numbers in Australia involved in racing, breeding, events and recreation and applying some benchmarks on average feed consumption from a state wide survey. He identified another market of $200M being 20% of export chaff for horses.
Sno identified his target segments as:
- owners using horses for mustering in Western Queensland and the Northern Territory estimated to be $5M in size
- owners with horses involved in events estimated to be $100M in size
- recreational horse owners estimated to be $70M in size
Sno identified the following marketing options:
a) creation of a website to hold:
- case studies
- testimonials from well known people in the horse industry
- technical data and reports about the product
- photographic evidence of the storage saving attributes and long lasting qualities
b) editorials in local newspapers and horse magazines
c) direct mail to horse clubs and associations throughout Victoria, Queensland, New South Wales and Northern Territory
d) direct sales to resellers using samples to familiarise the resellers and customers with the product
e) word of mouth locally and regionally by having a stand at agricultural shows and horse events.
Sno positioned his product as ‘Long-life chaff’ with a premium pricing of 30% above competitive products.
1. What segmentation criteria did Sno use? What criteria did he not use? What may have been the impact on the success of Sno’s marketing plan of his choice of segmentation criteria?
2. Were there any elements of what defines a useful segment that Sno did not include in his segmentation? What impact may that have had on the success of his marketing plan?
3. What was Sno’s positioning strategy?
4. What additional data would have been helpful to prioritise Sno’s marketing options for the events segment?
5. What legislation would Sno have needed to be cognisant of in designing and executing his market survey?
6. What targeting strategy did Sno use?
Assessment 6:
Part 1. The research brief
Task Description:
In Part 1 you must develop a research brief that will be used by a group conducting the research on your behalf. You will need to provide the appropriate background information and the questions/issues that you want answered.
Task 1:
You may use an actual problem/issue that is facing your organisation at work, or if at present you do not work you may research an actual business problem or opportunity facing a business organisation you know about.
Before you begin, speak to your trainer to make sure everyone is satisfied with your research idea. The research brief should be no longer than 1000 words and include the following:
1. Background:
2. Research the problem and/or opportunity:
3. The specific people that are to be the subject of the research will include:
4. Other relevant information:
a. a brief history of the product or service to be researched
b. Product positioning data relative to competitors.
c. product differentiation – how our product differs from competitors in the marketplace
d. your organisation’s overall marketing strategy
e. a description of the present situation including any available statistics (that is any available sales figures or such data).
a. outline what is the marketing problem facing the marketing organisation and its decision makers or what opportunity exists that needs to be evaluated
b. What marketing goals are to be achieved (if any) by undertaking this research?
i. demographics – selected population characteristics like gender, age or
ii. psychographics – selected characteristics like lifestyles and attitudes.
a. key information required by management
b. reporting requirements such as to who the report needs to be addressed to (please include their exact title)
c. timeline such as deadlines for reporting household income
d. contact for project management.
Part 2. The research proposal
Task Description:
In Part 2 you must prepare a research proposal for your client. The proposal will be to select appropriate research methods.
Task 1:
Your group will collect primary information and secondary data to provide the required information.
As a result you will know what information is required and how to collect primary data in order to provide guidance on the problem you are investigating.
Participants will design a research proposal identifying:
1. Research objectives:
a. a restatement in research terms of what management needs to know to make a relevant decision
b. objectives are stated as specifically and clearly as possible in terms of the precise information necessary to address the marketing management problem/opportunity
2. The methodology you will use to research your Objectives
3. Describe the target group for your research
4. Hypothesis - Make an assumption regarding the market you are researching. This will be your theory about what is happening and why.
5. Reporting requirements.
6. Required resources for data gathering
7. Try and identify the cost of the research in terms of staff time to be allocated. Describe the numbers of staff and the time to be allocated to research effort.
8. Time schedule – how long it is expected for the research to take.
Part 3. Research Questionnaire
Task Description:
You will develop a survey. Your survey should be based on the information/questions that the ‘customer’ wants answered. You will prepare a draft survey in the form of a questionnaire.
Task 1:
The main issues to consider for this survey include the following.
a. Its proposed layout.
b. Its proposed length
c. How it is to be structured? For example, will you survey be fully structured or unstructured?
d. How do you go about collecting any quantitative data?
e. How do you go about collecting any qualitative data?
f. Do you use any open ended questions?
g. Do you use dichotomous questions?
h. Will you use a choice of answers? For example, including the use of rating scales, eg. Likert scales?
i. Clarity – how will you word your questions to make sure the respondent is clear of what is being asked?
j. When and where is it appropriate to use filter and demographic questions (if at all applicable)?
k. Please not your survey should be simple and clear and the layout must be easy for all survey respondents to follow.
Assessment 6:
Part 1. Research and analysis report
Task Description:
You, the participants (research group) will conduct research in response to the research brief.
Task 1:
You, the participants (research group) will conduct research in response to the research brief. This will be documented after consultation with the ‘client group’ and prepare a report.
This will include:
- Any primary data collected.
- Any secondary data collected.
- An analysis of all the research findings.
- Any interpretations of your research findings into actual recommendations.
- Identifying areas where further research may be required or which could support the ongoing management of the communication/advertising program.
Participants should also compare the budgeted amount estimate used in the proposal to the actual amounts that were spent. You will need to keep the original timesheets of the various activities undertaken.
The use of graphs and charts to explain results will also make the report easier to read. It is recommended that this report include the following sections:
1. Cover page:
a. including names of the research project, name of the research user/organisation, and the name/s of the researcher.
2. Table of contents:
a. including all tables and graphs.
3. An executive summary:
a. it should consist of no more than one page
b. a very short summary of the whole report (including research objectives, major findings, conclusions and recommendations).
4. Background section:
a. this section should be no more than half a page
b. briefly describe the background to the report such as the research problem (this means including the background and statement of the problem).
5. Methodology:
a. the type of data that was collected eg. qualitative and/or quantitative
b. the sample used (including the size of the sample)
c. the data collection method – there are many methods so you will have to be specific.
6. Analysis section:
a. you will provide any relevant frequency tables and charts for each question. You will also include cross tabulations and perceptual (brand) maps
b. a brief summary of your critical interpretation will accompany each table.
7. Time and cost analysis – a summary of the time it took and costs incurred.
8. Your conclusions and recommendations.
a. you need to critically analyse what the results of your surveys are actually saying. This infers transferring findings from the body of your report to support your conclusions.
9. Appendices:
a. include here surveys and other forms used. Include any statistics, graphs and other data that you think your client would want to see. (Estimated approximate length of assessment Part A: 2,000 words)
Part 2. Presentation of the report
Task Description:
You are to present the results of your research to your trainer/assessor. Your trainer/assessor is the client in this case. This may also mean presenting to all participants.
Task 1:
A Microsoft PowerPoint presentation should be developed and submitted. Time allowed for each presentation is 10 to 15 minutes and not more than 10 slides. You conciseness will be appreciated. The main issues to be included in this presentation should be:
a. a brief outline and profile of your respondents (for example, sample size and a summary of demographics)
b. your conclusions and research findings
c. an outline of your recommendations
d. ensure your research objectives are logically still relevant
Assessment 7:
Task 1: Case study
JB Hi-Fi is an Australian retailer of consumer electronics, as well as a supplier of video games and of Blu-Rays, DVDs, and CDs. It is a chain store operation headquartered in Melbourne. JB Hi-Fi Limited (JBH) is a specialty discount retailer of branded home entertainment products. The Group's products particularly focus on consumer electronics, electrical goods and software including music, games and movies. The company primarily operates from stand-alone destination sites and shopping centre locations and its online stores in Australia and New Zealand.
JB Hi-Fi was established in the Melbourne suburb of Keilor East by John Barbuto in 1975. Barbuto sold the business in 1983 to Richard Bouris and David Rodd who expanded JB Hi-Fi into a chain of ten stores in Melbourne and Sydney turning over $150 million by 2000, when they sold the majority of their holding to private equity. It was subsequently floated on the Australian Stock Exchange in October 2003.
At first, the company specialised in Hi-Fi equipment. As the mainstream popularity of vinyl records declined, in 1991 JB Hi-Fi cleared out their entire stock of records and began offering exclusively CDs, and was one of the first Australian music retailers to do so. However due to the recent revival of vinyl records larger stores began to stock them again. This allowed JB Hi-Fi to open many new stores in Melbourne and later expand to other states. The chain now has stores all around Australia and in New Zealand's largest cities.
Recently, while many music stores claim to have been losing money, JB Hi-Fi has increased profits by 26% FY10 when compared to 2008/2009. JB also specialises in imported CDs, mainly from the United Kingdom and the United States, although CDs from other places, such as Africa, Asia and South America are available on special order.
JB Hi-Fi has diversified its business from predominantly selling music CDs, and are now a major retailer for numerous consumer electronics including Plasma and LCD televisions, audio/visual, digital camera photography, portable audio, in-car entertainment, computer/video games, gaming consoles and accessories, white goods (fridges and freezers) and DVD & Blu-ray movies, gadgets and information technology. As of 2012, JB HiFi has diversified into other accessories, such as CB Radios, IP and fixed surveillance camera systems, musical instruments such as guitars, electronic keyboards, Ukuleles and guitars, and professional DJ equipment such as CD mixers, microphones and portable DJ P/A docking systems.
Currently JB Hi-Fi is the number one retailer of Apple Computer hardware in Australia, even more than Apple retail stores. JB Hi-Fi is also the sole retail chain in Australia that sells Dell Computer hardware in retail stores.
The Sydney Morning Herald reported in June 2007 that JB Hi-Fi is now Australia's biggest CD retailer and is second in terms of sales of computer games, televisions and car stereos.In the full year 2009/10 report, it was reported that there are now 131 store locations in Australia and 10 in New Zealand.
As of 27 July 2014 the JB Hi-Fi Website Store Locator listed 171 store locations across Australia (ACT 5, NSW 50, NT 2, QLD 34, SA 9, TAS 2, VIC 50 and WA 19).
As of 6 August 2014, the company has 13 stores open in New Zealand, with eight in Auckland and one store each in Hamilton, Tauranga,Palmerston North, Wellington and Dunedin.
In November 2011, JB Hi-Fi announced a web-based, streaming music service called JB Hi-Fi NOW which allows people to stream unlimited music for A$99 per year. On 13 December, the service was launched offering a free one-month trial. JB Hi-Fi NOW claims a library of up to seven million tracks, with plans to expand the library to around 15 million tracks. As of April 2012, JB Hi-Fi NOW is now available from iPhone and Android Apps, and as of late 2012, the app is now available on Windows Phone 7.
In December 2012, JB Hi-Fi launched "JB Hi-Fi Home", an ancillary to their business selling whitegoods and appliances.
In April 2013, JB Hi-Fi announced and launched an ancillary service to their "JB Hi-Fi NOW" service, books.jbhifi.com.au - which sells e-books online to JB Hi-Fi NOW customers.
Strategy Analysis:
Growth is driven by a store rollout program which adds around 13-15 sites per year with a long term goal of 214 national stores. The product mix is constantly revised to ensure competitiveness. JBH ´s reluctance to take on the new devices illustrates strict product selection. Margin gains derive from scale benefits which reduce the cost of doing business. Diversification into New Zealand is still in its early stage and is not likely to contribute in a meaningful way in the near term. JB Hi-Fi reported NPAT up 3.04% to $82.06m for the half-year ended 31 December 2012. Revenues from ordinary activities were $1.82bn, up 2.34% from the same period last year. Diluted EPS was 83.01 cents compared to 80.49 cents last year. Net operating cash flow was $113.45m compared to $215.91m last year. The interim dividend declared was 50 cents compared with 49 cents last year.
Promotions, Marketing & Loyalty:
JB Commercial is one of Australia's & New Zealand's largest providers of merchandise and gift cards to the marketing and loyalty industries. If you redeem a gift through one of a number of high profile loyalty plans, you are more than likely being fulfilled by JB Commercial. In addition, JB Commercial can develop standalone loyalty programs for smaller incentive plans or individual companies and can offer online portal purchasing. JB Commercial is your partner in all things "promotional".
- Gift Cards
- eCards
- Electronic Merchandise
- Appliances
- Complete National Fulfilment
Your Tasks - Please address the following:
1) Describe the steps you would take to identify what type of promotional activity JB HiFi wants to host and the objectives of the promotion?
2) Describe how you would go about planning the activity and scheduling it to ensure it fitted
3) Identify the internal and external people would you consult to find out information about what resources maybe required?
4) Explain if your promotional activity be hosted on site or at a venue? Why?
5) Specify all costs associated with hosting this activity and present it in a format that is easy to understand. Please attach prices for hire, food and beverage, and all other costs.
6) Create a timeline of events that you will need to arrange, and facilitate leading up to the function.
7) Detail how you will ensure that all expenditure fits into your budget and that you’re not into the needs of the Marketing department of “Whiz-Bang Stationary Suppliers”? exceeding your budget?
8) Detail the personnel or resources you will require on the night and why you will need them.
9) Detail what roles and responsibilities will be allocated to what departments and why they will be suitable to assist in this area. Highlight what they will be able to bring to the promotional activity. Explain how you will be able to see if the promotional activity has been a success, explain what timelines you may need to have to determine this? Please provide hard copy examples of these in your report.
10) Create a process for gathering feedback from the customers who will attend the promotional activity.
11) Explain why your chose these method/s?
12) Explain how you would present your finding to management once you had collated the feedback and data.
13) Explain how you would reflect on the planning processes to identify possible improvements for any future promotional activities.
14) Detail how you would analyse all costs and timelines related to the activity, and what benefits have come out of the promotion?
15) Discuss whom else you may gather feedback from within the organisation to find out what benefits have come out of hosting it.
Task 2: Presentation
With a maximum of three in a group, give presentation using Power Point (Submit your printout in your report) about the promotional activity for JB HiFi Limited. Please include:
All the important relevant details that you covered in written project.
- Total duration of not more than 15 minutes
- All group members must participate in presentation to attain respective competency
Assessment 8:
Q.1 Describe the following principles:
- Equal oppurtunity
- Ethical Principles
- Codes for Practice
- Privacy law
- Occupational health and safety
Q.2 What information should you include in an advertisement?
Q.3 As a minimum, what information should you include in a media announcement?
Q.4 You are to re-write this press release to be more effective.
Short Wristies keep hands warm wherever you are Geelong, Victoria. Wristies, Inc. announces its newest style of finger less gloves - Short Wristies.
Great to wear when hands are cold but fingers need dexterity, Short Wristies are excellent indoor and outdoor gloves, for running errands or keeping hands warm at the computer. Short Wristies are made of Malden Mills Polartec® fleece fabric and join both Original Wristies and Heated Wristies styles. Known for its original version designed to keep wrists and hands warm both as a glove liner and finger less glove, Short Wristies have all the warmth, softness, and comfort except in a shorter length. The first pair of Wristies was invented ten years ago by then 10 year old K-K Gregory to cover the gap between the coat and mitten, and keep ice and snow from wrists, or drafts of air conditioning freezing hands.
Ms. Gregory solved these problems by inventing Wristies during a snow fort building session with her brother. A week later Wristies were tested by her Girl Guides® troop and K-K was told to "make more!" She contacted an attorney, started the patent process, within a year obtained a trademark for the name "Wristies," and started a company! Wristies have won numerous awards and are available in all sizes, from toddlers to adult large, ranging in price from $7.00 to $17.50 and in a variety of colours. Heated and new Short Wristies are available in adult sizes small and large. Short Wristies retail for $9.50.
"I've been wearing Short Wristies everywhere," says customer Lori Smith. "In school, great for waiting at the train station, and at home when it was cold." Tens of thousands of Wristies have been sold worldwide through catalogues, retail stores, mail order, and the Wristies' web site, www.wristies.com.
Heated Wristies were introduced several years ago from a customer who wore Wristies and bought mini hand warmers for extra warmth. Built with a pocket inside, Heated Wristies hold mini hand warmers providing with up to 7 hours of heat either on the palm or back of the hand. These, too, can be worn under mittens. "Just covering the back of your hand and wrist area helps the circulation in your whole hand, even your fingertips. But add the heat and you'll really stay warmer!" says K-K. Short Wristies are the latest for keeping hands warm, and each tag tells the story of young entrepreneurship. Wristies are available at select retail stores, catalogues, and on the web, www.wristies.com. For more information, visit Wristies' web site or phone, 1300 111 222.
Q.5 What considerations should you make when timing the launch of a product?
Q.6 What time of year may it be best to launch a new sparkling wine?
Q.7 Lit 6 different types of client function events that you could run when promoting a product or service.
Q.8 List 6 different reasons to use client functions.
Q.9 What is an employee function?
Q.10 How can you use the internet for promotions?
Q.11 What information should you include in a promotional action plan? (list 6 main points)
Q.12 List 7 different personal you may need to include in a promotional project
Q.13 When choosing a venue for a promotional activity, what should you consider?
Q.14 When defining job responsibilities for promotional support staff, what should you consider?
Q.15 What are the issues with measuring success purely on sales figures?
Q.16 Describe how you would perform a sales analysis?
Q.17 What metric could you use to measure how many times the organisations inventory is “turned over/sold” on average (the stock turnover rate)
Assessment 9:
Part 1. Profile the market
Task Description:
This assessment provides short case studies of segmentation and questions which relate to them.
Task 1:
Read the case study. Write your answers to the questions.
Case Study:
Sno’s Hay and Feed has developed a new method for compressing and vacuum packing Lucerne hay which keeps it fresh for more than three years. The invention has several benefits for the long term storage and use of lucerne hay over traditional methods of baling and storage.
The benefits are:
- reduces transport costs by >75%
- reduces storage costs by >75%
- dramatically extends storage time in hot dry weather
- reduces risk to horse owners and horse breeders of the vagaries of fresh chaff supply
- can be carried in the back seat or boot of a car with no mess
- dramatically reduces the risk to horses of mould in humid weather
- reduces risk to farmers supplying Lucerne to Sno’s business of the vagaries of supply and demand
- lucerne hay itself is a high protein natural feed that is highly suitable for horses that are ‘working’ to keep them in condition with good muscle mass.
The competition for the new product are:
- traditionally baled Lucerne hay which takes eight times that space and becomes dry and dusty over a period of a year
- compressed lucerne hay with additives which subject the product to mildew attack
- pelleted compressed lucerne hay which becomes dry and dusty if not used quickly
- grain fed which is much more expensive but higher in protein content.
Sno conducted a market survey by:
- sending emails to the secretaries or presidents of horse clubs and horse associations asking for his survey to be forwarded on to members
- collecting survey data at agricultural shows
- using an opt-in website.
Sno identified the following segments:
- people who attend country horse shows and gymkhanas (horse events) and need to take horse feed with them but usually do not have a lot of room in the horse float to put bales of Lucerne
- people who muster cattle on horseback over hundreds of kilometres in Western Queensland, and the Northern Territory and need to take feed for their horses with them to last two weeks or more for their horses
- people who transport live sheep and cattle to overseas markets by ship and need to carry feed with them
- retail stores in rural and semi-rural areas which sell feed and other products for livestock
- local community people who can pick up supplies direct from the farm
- all people who feed horses during winter when fresh lucerne hay is available as lucerne does not grow during winter
- gardeners using Lucerne as mulch.
Sno identified his market as horse owners and retail suppliers of horse products. Sno determined the total market to be worth $300M by accessing a census on horse numbers in Australia involved in racing, breeding, events and recreation and applying some benchmarks on average feed consumption from a state wide survey. He identified another market of $200M being 20% of export chaff for horses.
Sno identified his target segments as:
- owners using horses for mustering in Western Queensland and the Northern Territory estimated to be $5M in size
- owners with horses involved in events estimated to be $100M in size
- recreational horse owners estimated to be $70M in size
Sno identified the following marketing options:
a) creation of a website to hold:
- case studies
- testimonials from well known people in the horse industry
- technical data and reports about the product
- photographic evidence of the storage saving attributes and long lasting qualities
b) editorials in local newspapers and horse magazines
c) direct mail to horse clubs and associations throughout Victoria, Queensland, New South Wales and Northern Territory
d) direct sales to resellers using samples to familiarise the resellers and customers with the product
e) word of mouth locally and regionally by having a stand at agricultural shows and horse events.
Sno positioned his product as ‘Long-life chaff’ with a premium pricing of 30% above competitive products.
1. What segmentation criteria did Sno use? What criteria did he not use? What may have been the impact on the success of Sno’s marketing plan of his choice of segmentation criteria?
2. Were there any elements of what defines a useful segment that Sno did not include in his segmentation? What impact may that have had on the success of his marketing plan?
3. What was Sno’s positioning strategy?
4. What additional data would have been helpful to prioritise Sno’s marketing options for the events segment?
5. What legislation would Sno have needed to be cognisant of in designing and executing his market survey?
6. What targeting strategy did Sno use?
Assessment 10:
Task Description:
Write your answers to the following questions in the space provided below.
Section 1. Prepare a presentation
1. Define the term ‘presentation’ in a workplace situation.
2. Give at least three examples of situations in the workplace in which you might be required to prepare and deliver a presentation.
3. Explain the process that you would follow to plan your presentation.
4. Outline your strategy for writing effective learning outcomes for your presentations.
5. To make sure that your message is clear and relevant, you should decide on a ‘presentation strategy’. Explain what is meant by this term and give at least 3 examples of strategies that might be used.
6. What are some of the different formats that could be used? List at least 5.
7. For the following statements please indicate whether they are correct or incorrect by circling True of False:
a. PowerPoint is the only effective support method for giving presentations.
True or False
b. It is essential to use lots of graphs and figures during presentations to make sure people understand the key concepts or ideas.
True or False
8. Why is it important to research your target audience as part of the preparation of your presentation?
9. List at least 5 characteristics of your audience that you should consider as you prepare the presentation.
10. Why should you decide on methods of evaluation during the preparation phase?
Section 2. Deliver a presentation
11. What are the benefits of practicing your presentation before the actual event?
12. What should you include during the introduction or your presentation?
13. Explain how presentation aids and materials can assist the target audience in understanding key concepts and central ideas. Give specific examples.
14. Give at least three examples of non-verbal communication that may assist you in monitoring audience interest in your presentation.
15. What is meant by persuasive communication techniques and when should you use them during the presentation?
16. Outline your approach to involving participants during and after the presentation.
17. What is the value of involving the participants and what are some of the disadvantages of doing this?
18. Why is it important to summarise key concepts and ideas at strategic points during the presentation?
Section 3. Review the presentation
19. List at least 5 different methods that can be used to evaluate the effectiveness of your presentation.
20. What should you do with the information gathered during the evaluation phase?
Assessment 11:
Part 1. Prepare a presentation
Task Description:
This activity requires you to work in pairs to commence the preparation of two separate presentations. You may deliver the two presentations to the same audience but as specified above, you must vary your delivery strategy and approach in the different presentations.
To complete this task you will need to decide on the topic(s) for your presentations. You may choose a topic that is related to your workplace, your current area of study or a particular area of interest. You must deliver your presentations in your classroom. You should discuss this with your trainer/ assessor before you commence preparation of the presentations.
Task 1:
a. Decide on the topics for your presentations and if necessary confirm with your trainer/assessor.
b. Write the intended learning outcomes for your presentations.
c. Develop and document a plan for each of the presentations that relates clearly to your learning outcomes.
d. Decide on the strategies, format and delivery methods you will use for the two different presentations (remember to use a range of strategies, formats and methods).
Task 2:
Write a report that outlines the characteristics of your target group, the location in which your presentations will be delivered and any resources or assistance you will need to deliver the presentations. In your report you should justify your choice of presentation strategies, formats and methods of delivery in terms of the needs of your audience, location and resource requirements.
Part 2. Prepare a presentation
Task Description:
In this activity you will continue with the preparation of your two presentations. You will be required to decide what aids and material will be required to assist you in your delivery and to enhance audience understanding of key concepts and central ideas. You will be asked to report on the decisions you make during the preparation process.
Task 1:
a. In a short report describe the purpose of your presentations, the format, the central ideas and the key issues that your wish your audience to understand.
b. In the light of your description in 1a above, describe the presentation aids, materials and techniques that your will use. Justify your choice.
Task 2:
Discuss with your presentation partner how you will divide up the presentations and the roles and responsibilities of each person before, during and after presentation delivery. Describe in a short report how you will divide the tasks.
Task 3:
Discuss with your presentation partner how you will evaluate the effectiveness of your presentation. List the types of evaluation methods you could use and select the techniques that you will use. Justify your choice. Document your list and your choice of techniques etc. in a short report.
Part 3. Deliver a presentation
Task Description
In this activity you will be required to deliver your presentations. You will be observed whilst during the delivery.
Task 1:
You and your presentation partner will be observed whilst delivering your presentations. Before delivery you should ensure that your presentation will adhere to the criteria below. You should practice your presentations and self assess. You should submit details of your self –assessment (use the criteria as a checklist) and include any gaps or issues that need to be addressed before you are assessed. Your trainer/assessor will use the criteria below to assess your competence in presentation delivery.
a. Explain and discuss desired outcomes of the presentation with the target audience
b. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
c. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
d. Use persuasive communication techniques to secure audience interest
e. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
f. Summarise key concepts and ideas at strategic points to facilitate participant understanding
Task 2:
Deliver your presentations to your class.
Part 4. Deliver a presentation
Task Description:
In this activity you will be required to review the effectiveness of your presentation using evaluation techniques selected in Part A of this project.
Task 1:
a. Implement the techniques you selected in Part A to review the effectiveness of the presentation. You should develop appropriate tools for these techniques. The tools should be submitted and your approach described in a report.
b. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation using the methods and tools you have chosen and developed.
c. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented. Please report all feedback and changes required.
Assessment 12:
Task 1:
You, the participants (research group) will conduct research in response to the research brief. This will be documented after consultation with the ‘client group’ and prepare a report.
This will include:
- Any primary data collected.
- Any secondary data collected.
- An analysis of all the research findings.
- Any interpretations of your research findings into actual recommendations.
- Identifying areas where further research may be required or which could support the ongoing management of the communication/advertising program.
Participants should also compare the budgeted amount estimate used in the proposal to the actual amounts that were spent. You will need to keep the original timesheets of the various activities undertaken.
The use of graphs and charts to explain results will also make the report easier to read. It is recommended that this report include the following sections:
1. Cover page:
a. including names of the research project, name of the research user/organisation, and the name/s of the researcher.
2. Table of contents:
a. including all tables and graphs.
3. An executive summary:
a. it should consist of no more than one page
b. a very short summary of the whole report (including research objectives, major findings, conclusions and recommendations).
4. Background section:
a. this section should be no more than half a page
b. briefly describe the background to the report such as the research problem (this means including the background and statement of the problem).
5. Methodology:
a. the type of data that was collected eg. qualitative and/or quantitative
b. the sample used (including the size of the sample)
c. the data collection method – there are many methods so you will have to be specific.
6. Analysis section:
a. you will provide any relevant frequency tables and charts for each question. You will also include cross tabulations and perceptual (brand) maps
b. a brief summary of your critical interpretation will accompany each table.
7. Time and cost analysis – a summary of the time it took and costs incurred.
8. Your conclusions and recommendations.
a. you need to critically analyse what the results of your surveys are actually saying. This infers transferring findings from the body of your report to support your conclusions.
9. Appendices:
a. include here surveys and other forms used. Include any statistics, graphs and other data that you think your client would want to see. (Estimated approximate length of assessment Part A: 2,000 words)
Part 2. Presentation of the report
Task Description:
You are to present the results of your research to your trainer/assessor. Your trainer/assessor is the client in this case. This may also mean presenting to all participants.
Task 1:
A Microsoft PowerPoint presentation should be developed and submitted. Time allowed for each presentation is 10 to 15 minutes and not more than 10 slides. You conciseness will be appreciated. The main issues to be included in this presentation should be:
a. a brief outline and profile of your respondents (for example, sample size and a summary of demographics)
b. your conclusions and research findings
c. an outline of your recommendations
d. ensure your research objectives are logically still relevant