1. Lisa runs a dog grooming business and is always looking for new trends, reading articles, keeping notes, and talking to customers and suppliers about what is needed in the industry. What important function is Lisa performing?
Lisa is building social capitalism.
Lisa is scanning the environment.
Lisa is building an organizational culture.
Lisa is recruiting for new employees.
2. Thomas has started a new business venture for which he has been using highly economical resources, such as the market research data available in public libraries, low-interest funds borrowed from national banks, and equipments hired on lease. This technique used by Thomas to overcome resource constraints in his start-up firm is best known as _____.
collective bargaining
bootstrapping
caveat emptor
moonlighting