Taking into account the industry dynamics and characteristics of the automotive industry, discuss the rationale (reasons for)the collaborative partnership between Renault, Nissan and Daimler. Also discuss the challenges associated with this collaboration.
Critically evaluate the management of change in associated with the Renault -Nissan, Daimler AG Alliance; including identifying:
i) The main change issues
ii) International cultural factors
iii) Change processes and change agents
In an interview about the new collaborative partnership, Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, said: "TheRenault-Nissan Alliance knows how to work successfully in collaborative partnerships and this experience is extremely valuable in today's and evenmore tomorrow's global auto industry.