1. Take the value added and other data for Glaxo Smith Kline and outline the value chain for the company. Develop the value system within which the company operates. What strategy conclusions can you draw?
2. How do the seven elements of the resource-based view contribute to strategic management? What are their limitations?
3. Using the evidence from the case study on the fashion industry, identify the main elements of Gucci's competitive advantage. Use the seven elements of RBV to structure your answer and explain the relationship with the other resources possessed by the company.