Assignment:
The Case of the New Apple, Inc.
Read the article:
Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from https://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2
Assignment Instructions:
Develop a two- to three-page paper that addresses the following:
• Is Apple's brand in jeopardy following the death of Steve Jobs?
• "There is no place for Apple to go but down." Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down.
• What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple's good fortune change?
Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.