Problem:
Best Buy wants to offer a new service that caters to those who like to play video games. The service would allow gamers to pre-order new releases for an extra fee and play them two weeks prior to the actual release date. When they pre-order the game, they would receive a code to download a special version of the game where they would not only be able to play the game first, but they would be able to unlock special features of the game that would only come with the pre-ordered version. These features can then be transfers over to the actual game when they get it.
Complete a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service.