Paper - SWOT Analysis for NIKE
A primary challenge for every company is to understand what it is doing well, what it could improve upon, what new business it could go after, and what my prevent it from being successful. These concepts are capture in a SWOT analysis, which analyzes the Strengths, Weaknesses, Opportunities and Threats of the company.
Perform a SWOT analysis on that company. Write a paper that includes a SWOT table with at least three bulleted items per quadrant.
Strengths
Strength 1
Strength 2
Strength 3
Weaknesses
Weakness 1
Weakness 2
Weakness 3
Opportunities
Opportunity 1
Opportunity 2
Opportunity 3
Threats
Threat 1
Threat 2
Threat 3
Write a body of text that describes and expands upon each item in the table. Make at least one recommendation that the company should do to improve its business by addressing a weakness, an opportunity or a threat. For example, explain an opportunity that the company should go after, a threat for which the company should mitigate risk, or a weakness that the company should eliminate.