Question: Swinging for Female Golfers One of the hottest areas of innovation is in clubs for women, who now make up nearly a quarter of the 24 million golfers in the United States. Callaway and Nike, two of the leading golf-equipment manufacturers, recently released new clubs designed for women.
a. How are Callaway and Nike attempting to maintain economic profit?
b. Draw a graph to illustrate the cost curves and revenue curves of Callaway or Nike in the market for golf clubs for women. c. Show on your graph in part (b) the short-run economic profit.