Sustaining the market share in spain


Problem:

Deere & Company exports tractors to Spain, but the strong dollar against the Euro hurts sales of Deere Tractors in in the Spanish market. Likewise, Deere faces competition from German and Italian tractor makers, such as Fendt and Claas, whose operating currencies are the Euro. What kind of measures would you recommend so that Deere can sustaint its market share in Spain?

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