Task: Please provide some help preparing this paper on the topic of 'Sustaining Competitive Advantage'.
Requirements:
Prepare a white paper exploring the topic in further detail or from a different perspective than the paragraph provided below. Provide possible solutions for the issue you are discussing, and include specifics as to why a certain solution would be most effective.
A paragraph on Competitive Advantage:
Laudon, K. C. & Laudon, J. P.(2012). Management Information Systems: Managing the Digital Firm. Upper Saddle River, NJ: Prentice Hall.
The competitive advantages that strategic systems confer do not necessarily last long enough to ensure long-term profitability. Because competitors can retaliate and copy strategic systems, competitive advantage is not always sustainable. Markets, customer expectations, and technology change; globalization has made these changes even more rapid and unpredictable. The Internet can make competitive advantage disappear very quickly because virtually all companies can use this technology. Classic strategic systems, such as American Airline's SABRE computerized reservation system, Citibank's ATM system, and FedEx's package tracking system, benefited by being the first in their industries. Then rival systems emerged. Amazon.com was an e-commerce leader but now faces competition from eBay, Yahoo, and Google. Information systems alone cannot provide an enduring business advantage. Systems originally intended to be strategic frequently become tools for survival, required by every firm to stay in business, or they may inhibit organizations from making the strategic changes essential for future success.