Sustaining a focused low-cost strategy


I need some assistance with the given two questions:

Question 1. One of the big dangers in crafting a competitive strategy is that managers, torn between the pros and cons of the various generic strategies, will opt for "stuck in the middle" strategies that represent compromises between lower costs and greater differentiation and between broad and narrow market appeal. If this tue or false and why?

Question 2. What are the keys to sustaining a focused low-cost strategy?

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Strategic Management: Sustaining a focused low-cost strategy
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