3-4 Short Paper: Textbook Project
Surf the Web for at least 15 minutes. Visit at least three different sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is the most effective and why?
Now, examine the use of rich media and video in advertising. Find and describe at least two examples of advertising using streaming video, sound, or other rich media technologies. (Hint: Check the sites of Internet advertising agencies for case studies or examples of their work.) What are the advantages and/or disadvantages of this kind of advertising?