Paying to Keep a Generic Out. Suppose your firm produces a branded drug at an average cost of ?$33 per dose and a price of ?$66 per dose. You sell 1 comma 1001,100 doses per day. If a generic version of the drug were? introduced, your daily sales would decrease to 800800 doses.
How much are you willing to pay each day to prevent the entry of the generic? version? $ per day