Suppose you have started a new business of making a Interchangeable shoes sole, Write 600 words on marketing plan components covering the following topics.
(a) SWOT Analysis – Identifies strengths, weaknesses, opportunities, and threats to provide a solid foundation, which is the springboard to identify subsequent actions the marketing plan.
(b) Industry Analysis – Provides the backdrop for the subsequent, more detailed analysis of competition, the company, and the company’s customers.
(c) Competitor Analysis – Demonstrates that the company has a realistic understanding of its major competitors and their marketing strategy.
(d) Company Analysis – Provides details of the company’s strengths and marketing strategies that will enable it to achieve the mission and goals identified earlier.
(e) Customer Analysis (customer characteristics, etc.) – Identifies who the customers are and insights into any major trend that may have a potentially large impact on the company.