Suppose you have started a new business of making a wireless and waterproof Bluetooth headset with a waterproof rating of IPX8. The Strategic Focus and Plan sets the strategic direction for the entire organization, a direction with which proposed actions of the marketing plan must be consistent. Write 500 words on Strategic Focus and Plan of your company covering the following topics.
(a) Mission/Vision - Definition: A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies. A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.
(b) Goals - The Goals section sets both the nonfinancial and financial targets—where possible in quantitative terms—against which the company’s performance will be measured.
(c) Core Competency and Sustainable Advantage - Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.