Suppose you are the advertising manager for a new line of


Question: 1. How does competitive product advertising differ from competitive institutional advertising?

2. Suppose you are the advertising manager for a new line of children's fragrances. Which form of media would you use for this new product?

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: Suppose you are the advertising manager for a new line of
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