Suppose you are an unhappy client of an advertising company (you’re unhappy with the advertising work the company’s designers have done for you), answer the following questions by giving details about the work, why you don’t like it, etc.):
1. What did the advertising company miss?
2. What could the advertising company have done differently?
3. If you owned this advertising company what would you have done differently?
4. What was your biggest reason for being unhappy?
5. What is the core challenge that you are trying to address through this advertisement?
6. What changes would you like to see?