Suppose the role of marketing director for Houghton Mifflin. Get ready a form sales letter to instructors, encouraging them to adopt the textbook Contemporary Business Communication, 7th edition, by Scot Ober. Choose a central selling theme to carry throughout the letter. Point out the advantages of the textbook and how students will become better communicators after reading these textbook and completing exercises in it. Make note of the special skins that this textbook offers. Look at the preface of your textbook for ideas to include. Use the AIDA approach.