Suppose the cost of producing a 30 second commercial for television is $100,000. If airtime on the evening news costs $200,000 and is viewed by 5 million people, what is the advertising cost per potential customer?
A. $.04 per potential customer, or $4.00 per 1000 customers
B. $.02 per potential customer, or $2.00 per 1000 customers
C. None of the above
D. $.06 per potential customer, or $6.00 per 100 customers
E. $.03 per potential customer, or $3.00 per 1000 customers