Suppose that you are the president of a small software development firm that has for years sold a utility that adds functionality to the operating system used in most computers. Now, you suddenly face a serious problem: Microsoft has changed its operating system such that your product no longer serves any purpose.
Using the ten steps outlined in Figure 14.9 (on p. 448), develop a strategic plan to keep your company alive. Make any assumptions you need to develop your plan and state them in the process of describing it. Discussion Questions
How easy or difficult was it for you to develop this strategic plan? What would have made the process easier or more effective?
Which of the ten steps do you imagine would be easiest to implement? Which do you think would be most challenging? Explain your answers.
What special challenges, if any, would the employees of your company face as they attempted to implement this plan? How would you attempt to overcome these challenges?