Suppose a firm with a contribution margin ratio of 03


Question: Suppose a firm with a contribution margin ratio of 0.3 increased its advertising expenses by $10,000 and found that sales increased by $30,000. Was it a good decision to increase advertising expenses? Suppose that the contribution margin ratio is now 0.4. Would it be a good decision to increase advertising expenses?

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Accounting Basics: Suppose a firm with a contribution margin ratio of 03
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