Problem:
Consider the supply for breakfast cereal. There are farmers, who grow and make the raw materials. There is a manufacture that has an operations division for manufacturing the cereal, a marketing division and a logistics division. there is a distribution arm of the grocery chain that works with the distribution from a DC. There is an individual grocery store tht sells the cereal.
Discuss the competing and conflicting objectives of these parties.
Please list references in Chicago referencing style.