Problem:
"Your (Our) decisions around these components and how they play together define your supply chain strategy", Cohen, S., & Roussel, J. (2005). And our Supply Chain Strategy must be in sync with our Business Strategy which in general must be driven to increase market share, sales and profit. Market data and analysis is critical for Supply Chain Strategy and Business Strategy in general, in order to make the best decisions we can.
Is this a Universal Truth in our Global Business Environment, or do you think there are exceptions?