Supply chain-demand strategies for marketing


Assignment:

Answer the questions below throughout & in detail.

Q1. Suppose that you are a Logistics manager & the following dilemma arises: You have 100,000 pieces in excess of a bottle & cap used in the production of ready-to-drink protein shakes. This inventory will cover demand for beyond the 1-year mark. What strategies can you approach to reduce this inventory? Suppose you decided to collaborate with Marketing/product development. What impact will this have on marketing? What are their challenges?

Q2. Using the above example above as reference, what are some supply chain/demand strategies that you can recommend to marketing for future products in order to avoid this situation. What are some of the consequences of not correctly managing these inventories?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Supply chain-demand strategies for marketing
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