Super Bowl Advertising
Take some time and review the Super Bowl Commercials that were aired at last year’s game.
After watching each of the Super Bowl ads, identify which advertisement you feel is the most effective by Quarter (select one commercial per quarter). Then, describe which two were the least effective in your opinion. Support your ideas, and provide rationale for your selections.
Explain in detail why you believe this commercial to be the most effective/ by quarter:
- Who does it specifically appeal to?
- What strategy does it use? (fear, sex, humor)
- Is the ad designed to raise awareness, position the brand, or introduce a new product?
- Why would this company select the Super Bowl as a platform?
- Has this company activated at any other events surrounding the Super Bowl?
- How many commercials has this company launched during this event, and in what quarters?
- Do you think this commercial would have done better in another quarter, or at a different time during the game? Why?
- Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing?
- Where else should this company look to advertise?
- How much did each of these commercials cost to air during the Super Bowl?
- Is it worth the price, why or why not?
Once you have described all four of your top choices, select your favorite and defend your choice by explaining why it is the most effective out of the four. What does this advertisement have that the others don’t? Why is it the most effective? Which two commercials were the Least effective? Why? Where did they fail, and what could they have done to improve?
In your conclusion, provide some insight regarding your thoughts to Super Bowl advertising, and weather or not it is cost effective. Support your thoughts with quality sources that back your beliefs, and explain what type of advertisements seem to work, and which ones don’t. List your references.
List of commercials to be analyzed:
1- Google home smart speaker
2- Budweiser
3- Avocados from Mexico
3-Audi's Daughter