Problem:
Using uber as the organisation, undertake a critical analysis of key strategic challenges it faces, using an evidence-based approach to inform your assessment. Where you use tools, models or theories of Strategic Management to structure your analysis, you must include commentary setting out your rationale for adopting these, and explaining any key criticalissues associated with their use in exploring strategy.
From your analysis, present a prioritised summary of the organisation's key strategic challenges, supporting this with an explanation of how these priorities were arrived at.
Next, for each of the two highestranked strategic priorities from your analysis, explore the strategic options potentially available to your selected organisation, providing theoretical support to frame your discussion.
As a practical output from your assessment, draw appropriate and logical conclusions and recommendations that would, in your view, best enhance your organisation's competitive position, using evidence set out previously in your analysis to support your proposals.
Finally, comment upon the effectiveness of the tools and techniques of strategic management in supporting your investigation, evaluation and building recommendations.