Study of a business within a defined industry. The group is to create a formal report of their analysis and findings. The format for the report is provided below outlining the minimum section headings required:
Unique characteristics of particular company How does it create value (Creation/ownership of Patents/designs/brands or other exclusive rights - it should be noted whether these were created internally or purchased by acquisition.)
How does this company manage and develop this value (Through advertising/branding/innovation/acquisition of legal rights/takeover activity of competitors in recent years?)
Summary of the Corporate Mission, Vision, Strategic goals (search the company website and the annual report for commentary especially in the Chairman and CEO's Reports in the most recent three annual reports.)