Select a company currently experiencing marketing changes.
Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
• Each of the four P's should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
• Use the Wall Street Journal articles in the University Library to facilitate your research of the company. To do so, access the University
Library, go to Find Publication, type in Wall Street Journal and then company you are researching.
Readings from the Wall Street Journal:
Perceptual mapping. (2003). In The New Penguin Business Dictionary..
• Lambrecht, A. (2013). When does retargeting work? Informaiton specificity in online advertising. Journal of Marketing Research, 50(5), 561-576.
• Magdalena, S. V. (2012). Children as target market. Studies in Business & Economics, 7(2), 172-183.
Write a 700- to 1050-word paper that does the following:
• Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work for, and an explanation as to why
• Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision
Format your paper consistent with APA guidelines.