Project Assignment
The Final Course Project will be to complete a finished email marketing campaign, including information from Course Project Part 1 and 2. The following information must be added to your Course Project Part 1 and 2 into one final paper:
• Identify how success will be measured within your campaign. Success might be measured by one or more of the following: open-rates, click-through rates, conversion to sales or appointments, website traffic, engagement in other areas, relationships, authority, or any measureable methods.
• Discuss which tools (if any) will be used for measurement and analyze how success will be determined. For example, tracking software.
• Propose a future plan of action to address low response, moderate response, and high response to your campaign. What will you do if your campaign experiences poor success, mediocre success, and extraordinary success? Discuss all three.
• Summarize why you believe the email marketing campaign presents a positive justification for your organization's customers or prospective customers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.