Company: PepsiCo
1. Summarize the various promotional strategies used by the PepsiCo in implementing an Integrated Marketing Strategy.
2. Identify the risks associated with promotional campaigns and discuss how PepsiCo can be prevented.
3. Design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market.
4. You can incorporate the logo of PepsiCo, though the three creative tactics—headlines, subheads, and body copy should be your own creative work.