Read Case: Red Lobster By: David E. Bell, Jason Riis in Harvard Business School.
For the case report, please use the format indicated below.
1. Most Important Facts: Briefly summarize the situation facing the business in the case. Make sure to include the most important facts.
2. Key Issues: Specify the key issues in the business situation that will be addressed in your analysis using the facts provided in the case.
3. Alternative Courses of Action: Identify the alternative courses of action the company can take to solve its problem or meet the challenge it faces.
4. Evaluate each Course of Action: Evaluate each alternative course of action you identified using the facts in the case. Make sure to include the likely outcome of each course of action along with any costs and risks. Discuss both pros and cons of each course of action.
5. Recommend the Best Course of Action: State your choice for the best course of action and provide a detailed explanation of why you made this selection.
6. Exhibits: Here, place charts, tables, and specific analysis that are better presented in a standalone fashion than within paragraphs of text.