For this assignment, following APA style, answer as comprehensively as possible the questions after each case summary.
Please refer to ''NATURE BROS. LTD." Case Study #13 on page 533 of the textbook and answer the following questions:
- Summarize the information presented regarding the present and proposed products. Briefly describe the company's 2004 and 2005 objectives.
- After reviewing this material, make a list of additional information which should be supplied to support the sales projections.
- Comment on objectives: Are they reasonable, optimistic, or conservative? What marketing mix would best support this growth rate?
- Evaluate the information supplied regarding a new product development and physical assets in light of the pro forma income statements Morris developed.
- Is the capital sought appropriate for the circumstances? If more information is needed, state what it is and how it could be obtained.
- What sources should Morris approach for this amount of capital?
- Based on the current balance sheet, how much equity should he give up for the investment?
- Answer : APA Formats , 4 Pages , 6 Reference
- Book :Entrepreneurship, 9th EditionRobert D. Hisrich, Michael P. Peters, and Dean A. ShepherdMcGraw Hill Publishing, 2013