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Summarize the generic strategy employed by the company and

Satrburk Competitive Strategy (1-2pages)

Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.

Which of the generic competitive strategy options is starbuck pursuing?
Explain how starbuck is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?
How does pursuit of this strategy help starbuck achieve sustained competitive advantage?
What are your recommendations in regard to the starbuck's pursuit of a generic strategy or how it uses its value chain in this pursuit?

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Business Management: Summarize the generic strategy employed by the company and

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