Assignment
The purpose of the assignment is to assess your knowledge of the application of elements of the overall data analytics lifecycle.
Requirements:
• Paper formatted according to APA requirements
• Minimum word count = 1500
• Minimum references = 3
Specifics:
1. Summarize the generic components of an analytics plan that includes (a) discovery/business problem framed, (b) initial hypotheses, (c) data and scope, (d) model planning and analytic technique, (e) result and key findings, and (e) business impact
2. Apply the general components to the specific scenario (below) for Course4Uall. Where information is missing from the project scenario such as analytic technique and specific business recommendations, make a logical and supportable choice relative to the scenario.
3. Discuss the specific analytics plan that would be used in a final presentation aimed at an executive sponsor. Discuss what difference in components would apply to a presentation aimed at a technical analytical team. Include mention of visualization and model details.
Project Summary:
Course4Uall is a fictional online learning company dedicated to teaching entrepreneurs about creating start-up companies through a series of ongoing educational and mentoring sessions. In the long term, they aspire to growing through mergers and acquisitions which requires a strong customer base and steady revenue. In the short term they are concerned about customer churn (the percentage of customers that stopped using their products and services).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.